President and CEO of ProMatura Group
Margaret Wylde founded the ProMatura Group, LLC in 1984. Since its beginning as a division of a private not-for-profit research institute to its present form as a for-profit privately held company, ProMatura has focused on the application of statistically valid research to the solution of everyday decisions for age-qualified and all-age housing managers and developers, builders, consumer product developers and service providers.
In addition to scores of strategic planning, marketing audits, feasibility studies and marketing, branding and positioning engagements for age-qualified housing clients, ProMatura has recently completed several major national research projects sponsored by the American Seniors Housing Association, the National Investment Center for the Senior Housing and & Care Industries and the Assisted Living Federation of America Industries and the Seniors Housing Council of NAHB.
Wylde serves on the Board of Directors of the American Seniors Housing Associations, and has served on the Boards of the American Society on Aging, National Association of Senior Living Industries, and the Seniors Housing Council of the National Association of Home Builders. She is a frequent invited speaker at many conferences and programs throughout the U.S. and Canada and speaks approximately 30 times each year. Wylde is a member of the faculty of the Erickson School at the University of Maryland in the Executive Development program for the age-qualified housing industry. Wylde has been a member of this faculty since the inception of the executive program at Johns Hopkins University.
Wylde has authored five books, dozens of technical papers and articles, and is a prolific contributor to trade and business publications and scholarly journals. Wylde recently authored, Right House, Right Place, Right Time: the Community and Lifestyle Preferences of the 45+ Housing Market that was published by BulderBooks in January 2008. Her other books include Boomers on the Horizon: Housing Preferences of the 55+ Home Buyer published by BuilderBooks in 2002, Building for a Lifetime: The Design and Construction of Fully Accessible Homes published by The Taunton Press. Wylde received the Icons of the Industry award from the 50+ Housing Council of the National Association of Home Builders “in recognition of substantial and lasting impact on the seniors housing industry” in May 2007, in Denver, Colorado. She is one of only five people that have received this award, and she is the only woman to have received this award.
